![]() If product details change, Hoogvliet can amend the master data source and the catalog artwork is automatically updated with the changes. The process pulls in product images from WoodWing Assets as their single-source-of-truth for product imagery and creates proof that all collaborators can view and feedback on within WoodWing Studio. They’re now able to create a master data source that contains product and promotion information, push a button and automatically populate an InDesign catalog template. Hoogvliet wanted a streamlined system that they owned and could control, so they could continue to work with multiple creative suppliers, rather than being tied into a proprietary system belonging to an individual agency.Īs a WoodWing solutions delivery partner, Graphit knew WoodWing Assets and WoodWing Studio would deliver the process improvements, cost savings, and collaborative environment Hoogvliet needed.Īfter implementing WoodWing solutions, integrated with Eas圜atalog and Adobe InDesign, the supermarket chain has reclaimed control of its creative process and reduced time-to-market. Asynchronous approval processes via email and PDF.He immediately spotted that Hoogvliet was hampered by manual processes for catalog production, including: Lacking in-house expertise in content orchestration, Hoogvliet approached workflow and software consultants, Graphit, for help.Ĭonsultant Joris De Jong wasted no time auditing their current processes and identifying opportunities for streamlining workflows. To improve productivity and reduce time-to-market and cost, the supermarket decided to explore digital transformation of their marketing activities. This process involves input from numerous stakeholders, including in-house marketers, two external agencies (one for catalog design, one for POS), and individual store managers. This presents a logistical challenge for the central marketing team, which needs to balance national campaigns and business-as-usual activity, with highly localized, time-sensitive promotions.Īt any one time, Hoogvliet has four or five weekly catalogs in production, as well as POS materials that must match the catalog content in terms of product imagery and information. So individual stores use weekly catalogs and point-of-sale materials to signpost shoppers to the offers they are participating in. Stores vary in size and smaller locations can’t take part in every special offer. These offers are promoted across several channels including social media, email, online, in-app, and in-store. Hoogvliet attracts customers through strong customer service, everyday value, and special offers.
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